100% remote based, fulltime position.
This is a key position within Marketing. With potential to grow into a department.
Pineapple is connected with upwards of 900 telecom carriers in 156 countries. Our footprint is global.
Which means our users speak different languages and come from many cultures. What brings everyone together is social media. Primarily Facebook, Instagram, Twitter, YouTube, LinkedIn, Discord, WhatsApp and Telegram. As well as other niche social networks like Qzone, Steemit, VK, WeChat, Tumblr etc.
We are looking for an experienced social community builder who has insight or experience with building a DAO (distributed autonomous organization) community.
Who is hands on with managing social channels day to day, and alongside getting quality content produced from within Pineapple and drawing on our partners, the industry and other relevant topics of community interest.
Thoughtful, meaningful content which signatures the Pineapple World brand style and keeps the community genuinely engaged, conversant and entertained.
Why would people come to Pineapple's social channel?
Because we provide original perspective.
Industry lessons learnt.
Cutting edge knowledge that is not easily available elsewhere.
We also offer deals and promos several times a day, with limited time offers.
Create a cycle where our users post about their social impact using our service,
Those are our thoughts, you're welcome to give an entirely new perspective.
The goal is to build and grow likes, shares and follows. Daily and hourly.
By connecting with people's hearts and minds.
This position involves working closely with the CEO day to day in defining the brand.
She/He acts as the brand’s spokesperson and communicates with end-users within the community.
Accessible on chat and email as the first point of contact within the social media community and strives to engage and provide support to members of the community. Monitors trends and topics mentioned by the community and has the ability to anticipate potential problems that may negatively affect brand reputation.
Builds the brand’s online presence and fosters stronger relationships between the brand and the public.
Roles and Responsibilities
Serve as a point of contact for the company’s social media platforms such as Facebook, LinkedIn, YouTube, Instagram, forum and blog
Interact with community members and customers in a professional, personable, and timely manner to grow and keep the community growing and vibrant.
Work with the marketing, creative, and customer experience functions to create high quality, engaging, relevant, and timely content
Define and manage the social media editorial calendar and ensure the content is published on time.
Foster and strengthen new relationships with key influencers within the community
Deploy social listening tools to monitor positive/negative comments and topic trends, and strive to boost engagement and resolve any potential conflicts that may affect brand reputation
Generate comprehensive reports on overall community sentiment and notable trends and provide meaningful feedback
Keep up to date to the latest social media trends and emerging social media platforms in the industry, specially niche networks with languages other than English.
Do NOT have a 'one post fits all' approach. Posts are crafted as suitable to each social channel, to address the different audience types on different social media.
Requirements
Bachelor’s degree in Marketing or relevant field. (Masters is a plus).
Experience in social community management. Preferably with a tech or retail brand.
Proficient with channel management software like Hootsuite.
Proficient with data and trend analysis, user segmentation and research.
Excellent English language skills.
Emotional maturity.
Creative and cheerful disposition.
A 'connector' personality.
About
Pineapple World Inc is based in San Francisco. We develop 'mobile first' products which people can love. We work with technology and distribution partners, which include some of the top companies in the world.
Pineapple's employee inclusion model, aims to build teams dedicated to each project, who are vested in the success of the products they build. Team members proven on skill, trust and vision, get stock options in Pineapple's ventures (which they are a part of) and access to a global community of supporters, mentors and institutions.
To apply, email your resume to info@pineapple.world along with a short covering letter.
If you were referred to this opening by a common reference, please let us know who, in your covering letter.